Services

Qualitative – Moderators RIVA and CPSI trained – English, Chinese, French, Portuguese, Spanish Quantitative – Global network facility for recruiting, data collection, analysis, and translate data into actions.
Insights and Inspiration

  • Exploratory research
  • Ideation
  • Innovation springboard
  • Consumer ritual understanding
 Results and Understanding

  • Early product guidance
  • Reason to believe
  • Product profiling and optimization
  • Advertisement claims
  • Shelf-life evaluations
  • Competitive product analysis/category mapping
  • Understand white space
Fundamental Tools

  • Focus Groups
  • One-on-one interviews
  • Post quant interviews
  • Observation studies
 Tools

  • Discrimination analysis
  • Descriptive analysis/expert panel
  • Central Location Tests
  • Home Use Tests